MBC GROUP announced an exclusive entertainment partnership with Facebook MENA to develop video content for Facebook Watch that will provide viewers with access to over 20,000 videos from some of the most popular shows from across the region.
The one-year agreement will see MBC GROUP’s digital arm share over 20,000 pieces of content across its various Facebook Pages including MBC1, MBC2, MBC4, MBC MASR, MBC DRAMA, MBC The Voice, MBC The Voice Kids and Shahid. Content will involve previews, special behind-the-scenes snippets and more from MBC GROUP’s premium shows and exclusive titles, such as The Voice, The Voice Kids, Beauty Match, Sabah Al Kheir Ya Arab, Family Feud and other Arabic TV series. The collaboration will also include MBC’s Ramadan line-up for 2021, unlocking 400 pieces of exclusive extra content from premium shows such as The Voice Senio