posted on Aug. 15, 2024 at 2:45 pmAug 15, 2024

Marketing to Saudi’s real audience

posted on Aug. 15, 2024 at 2:45 pmAug 15, 2024

Saudi Arabia SSUP World's Hatem S. Al Mandeel writes on how the Saudi audience requires a different marketing approach for the best impact.

Image sourced from Pixabay.

Saudi Arabia is at a pivotal stage in its evolution. As the Kingdom honors its heritage while embracing modernity, its market is undergoing a dynamic transformation.

Against this backdrop, every player foraying into the Saudi market needs to be mindful of the country’s unique blend of tradition and modernity as well as its value-driven landscape.

Particularly, the marketing sector needs to pay attention to the rich Saudi culture and social context. A one-size-fits-all approach to marketing may work for a general audience, but it isn’t well-suited for a market as nuanced as Saudi

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Tags:Hatem S. Al Mandeel marketing opinion SaudiFocus SSUP World target audience

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.