By Jalaja Ramanunni
Chris Atkins, Co-Founder and Managing Director, along with Joe Dickinson, Co-Founder, Managing Partner & CMO at WithFeeling, discuss the significance of incorporating sonic branding into marketing strategies during an interview with Campaign.
In today’s fast-paced marketing and advertising world, brands constantly seek new ways to stand out. While visuals and copy have traditionally been the primary focus of marketing efforts, there is a growing recognition of the importance of sound in creating a memorable brand experience.
Sonic branding, also known as audio branding or sound branding, involves using audio elements such as music, jingles and sonic logos to crea
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