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Oakley: Dear runners, we’re sorry

In its latest campaign, eyewear brand Oakley apologized to all the runners over the world.

Part of its campaign for the launch of its new sunglasses for runners, the brand extended an apology for not creating something for everyday runners sooner.

In its apology, it said, “For decades, we’ve been designing the best performance eyewear on planet Earth,
but never in our history have we created something special with you and for you. Until now.”

It also acknowledged its previous designs for athletes in the apology, ”Sure, we’ve designed crazy sunglasses for some of the world’s fastest athletes before. But it was time for us to create something for every runner out there.”

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