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Oakley: Dear runners, we’re sorry

In its latest campaign, eyewear brand Oakley apologized to all the runners over the world.

Part of its campaign for the launch of its new sunglasses for runners, the brand extended an apology for not creating something for everyday runners sooner.

In its apology, it said, “For decades, we’ve been designing the best performance eyewear on planet Earth,
but never in our history have we created something special with you and for you. Until now.”

It also acknowledged its previous designs for athletes in the apology, ”Sure, we’ve designed crazy sunglasses for some of the world’s fastest athletes before. But it was time for us to create something for every runner out there.”

The apology was followed up with a solution created by the brand for every runner with its new sunglasses, Corridor.  “So, we spent countless hours discussing with you and then we built on almost half a century of innovation to develop a new pair of sunglasses. They go by Corridor, but we hope that soon you’ll call them your new running essentials.”

The apology was sent out by Oakley’s Global Head of Marketing, Caio Amato.

To create the new sunglasses, Oakley met with different types of runners at every level, understanding their individual thoughts and needs. They wanted a running sunglass that was different. They wanted one for everyday running; bridging the gap between serious race day sunglasses and those they wear in daily life. The end result of that was the creation of Corridor.

The entire campaign was carried out in-house by Oakley.

Oakley’s apology to runners all over the world