Lush has introduced Bathe in the GCC, a new in-app feature designed to enhance self-care experiences.
As the world celebrates World Self-Care Day on July 24, Lush helps individuals to relax and rejuvenate with the support of technology.
The app feature serves as a digital sanctuary, guiding users through personalised self-care rituals. This intuitive application offers a range of features tailored to meet individual needs and preferences.
The brand has collaborated with inspiring wellbeing experts, practitioners, sound healers and mentors to create a series of in-app transformative meditative experiences for mindful moments whilst bathing or elsewhere – allowing all customers, anywhere to benefit.
World Self-Care Day serves as a reminder of the importance of self-care in maintaining overall well-being. Lush’s Bathe feature aligns with this purpose by offering a convenient and immersive tool to improve self-care practices.
With the feature’s user-friendly interface expert guidance and immersive relaxation techniques, individuals can create personalised self-care routines that nourish the mind, body, and soul and change bath time into a soothing escape.
Katrina Johnson, Brand and Digital Concepts at Lush, said: “Our products, packed full of fresh ingredients and essential oils, help to relax and uplift. We wanted to create a tool that enhances this further to help people turn mundane moments into mindful minutes by establishing a daily bathing routine that helps them to relax, improve mood and sleep better.”
“We were lucky enough to work with some great practitioners from the wellbeing community, some inside the company and some friends of Lush to create transformative me-moments for next-level bathing.”
From playful beats to a gothic love story, it sets a nice ambiance for your bathing experience. The app offers playlists curated from and inspired by Lush Spa soundtracks, each 24 minutes in duration, bringing to life customer-favourite bath bombs.
Users can also enjoy its features in the shower, while relaxing with a facemask on, or during skincare routines.
Lush’s unique approach to digital well-being is evident in its conscious decision to step away from most social media platforms. With its features, Lush encourages a much-needed break from endless scrolling and online distractions.
