To launch the all-new Lincoln Aviator in the Middle East, GTB (the WPP group dedicated to work on Ford brands) captured a moment in the life of GCC nationals where they are no longer hindered by the expectations of society, family and peers. Through a series of local stories, Lincoln celebrates the journey into becoming a better version of one’s self and choosing the paths towards a more enriching life. Followed by a series of short product films that position the Lincoln Aviator as an elevated experience, GTB worked with Snapchat to bring the first augmented reality experience for a luxury automotive brand to the region.
The production house was Electric Lime Films.
Credits
Client: Lincoln
Director: Josh H
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