To launch the all-new Lincoln Aviator in the Middle East, GTB (the WPP group dedicated to work on Ford brands) captured a moment in the life of GCC nationals where they are no longer hindered by the expectations of society, family and peers. Through a series of local stories, Lincoln celebrates the journey into becoming a better version of one’s self and choosing the paths towards a more enriching life. Followed by a series of short product films that position the Lincoln Aviator as an elevated experience, GTB worked with Snapchat to bring the first augmented reality experience for a luxury automotive brand to the region.
The production house was Electric Lime Films.
Credits
Client: Lincoln
Director: Josh Hayward
DOP: Tommy Daguanno
Agency: GTB
Digital Business Director: Ben Schwartz
Associate Creative Director: Ahmed El Sherif
Senior Art Director: Salma Rihawi
Senior Producer: Shubha Bharill
Senior Digital Account Manager: Dalia Shendy
Executive Producer: Michael Ahmadzadeh
Senior Producer: Chaza Said
Assistant Director: Rory Cavanagh
Editor: Alia Abouraya/Damiano
Fieramosca/Pabz Alexander/Mariam Gabunia
Colorgrading: Alexia Salingaros
Kit: Alexa Mini + Zeiss Super Speeds
