Let’s drive to have creative work developed and produced here

Nick Barron is CEO of MediaCom MENA

“It’s fairly traditional at this time of year to look forward and make predictions, but I suspect by now there is pretty much universal agreement that digital and mobile will continue to grow, the economic recovery in Europe and the US will hopefully benefit marketing budgets generally, and the outlook overall will be a bit more positive.

Instead – and anticipating that I will be on the good list – I would like to share an early wish list for next December’s festive season.

Firstly, to those people accepting new jobs to advance their careers, please don’t withdraw from the new job four weeks after accepting the offer. You made a decision, have