Less than 15 per cent of local luxury buyers feel represented in current advertising and 73 per cent of luxury consumers in the region believe brands should better reflect the society they live in, according to insights shared during the latest ‘Crafted for Luxury’ event hosted by Snapchat in Dubai.
Followed in the footsteps of luxury capitals Paris, Milan and Geneva, Snapchat hosted its first ‘Crafted for Luxury’ event in Dubai, collaborating with The Business of Fashion (BoF) who brought their expertise to the UAE for the first time. The event explored the rapid growth of the luxury market in the region, with GCC locals leading the way.
Tickets are selling out fast for the Campa
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
