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ICYMI: Netflix, Science & Sunshine bring Squid Game to life at Jeddah airport

Predictions 2025: The year ahead for leading meaningful change

Lightblue

Lightblue welcomes new Creative Director and Design Director

Ramsey Naja

Predictions 2025: The year ahead for purpose

Agency of The Year Global deadline fast approaching

Predictions 2025: The year ahead for brand love

Budget Saudi Arabia ‘social vs real’ campaign moves people from ‘screens to scenes’

Rotana TV appoints SPEX as exclusive TV and digital advertising partner

consumers Ramadan marketing advertising insights data survey study The Trade Desk Brainsights PA Consulting

Ramadan 2025: What will consumers prioritise in terms of tech, TV and traditions?

THE WORK

Mountain Dew x Doritos duo take a daring route to reach Gen Zs in Iraq

Hilton

Advertising Creative Featured The WorkFeb 11, 2025

Shantelle Nagarajan

Hilton and Saudi Tourism Authority invite tourists to Kingdom with global campaign

From left, photograph by Elias Diab which was censored by social media algorithms, compared with an illustration by artist Keira Rathbone highlighting the reality of war by solely using letters and symbols typed on a typewriter, which escape automated social media censorship filters.

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkFeb 10, 2025

Lebanon newspaper campaign reveals algorithm censorship of war correspondence

The Agent, brands for less

Digital Featured The WorkFeb 10, 2025

Brands for Less latest campaign, ‘The Agent’, showcases sourcing process

Digital Digital Featured The WorkFeb 10, 2025

Toyota reclaims lost traffic through creative SEO

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