Ashish Gupta, CEO & Founder, TheGenXMedia.The marketing world is in the middle of a seismic shift, one that’s been accelerated by generative artificial intelligence (AI). Tools like ChatGPT, Midjourney and countless others are reshaping how agencies and brands operate. But beneath the buzz and experimentation lies a deeper transformation, one that’s changing the role of the marketer from task executor to strategic thinker.
At TheGenXMedia, we believe this is not just a technology shift; it’s a mindset shift. And how we adapt will define the next era of digital marketing and the future for players like us in the region.
From task execution to strategic thinking
Let’s rewind a bit. For much of the last decade, digital marketing age
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