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From left, Maitha Al Suwaidi, CEO of Strategy and Media Policies Sector, UAE Media Council; Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council (standing); and Mike Alnaji, CEO, Imfluence. ink an MoU for the Visitors Advertiser Permit

UAE Media Council, Imfluence ink MoU to oversee Visitors Advertiser Permits

Pixel Artworks appointed Marta Marinho as Creative Director for the Middle East, to further strengthen the company’s immersive experience.

Pixel Artworks appoints new creative director

Careem, the region’s leading ‘Everything App’, has chosen House of Comms as its agency in the UAE and KSA.

House of Comms announces new client win

BKRY’s latest collab with Dolce & Gabbana at Alserkal Avenue brought Italian nostalgia filtered through Dubai’s café culture.

Inside BKRY’s collaboration with Dolce & Gabbana

Havas Media’s David Do Rosario shares why MENA brands need to redefine automation as a strategic ally, not a shortcut.

Digital Essays 2025: Automation without blindfolds – how marketers can reclaim strategic control

Sports marketing

Sports marketing: Winning hearts with authentic partnerships

Publicis

Publicis Groupe: New Year. New Century. New Wishes.

Catch Communications Injeel

Holcim UAE picks Catch Communications as comms partner

George Ripton, Founder, 13AM

Indy creative 13AM reaches 100 countries, eyes artist representation from all 195

THE WORK

BurJuman Mall launches brand campaign ‘Right In the Heart’

Brad Pitt and De’Longhi brings the Perfetto philosophy to life in campaign with a cinematic tribute blending italian design and creativity.

Featured Marketing The WorkDec 15, 2025

Brad Pitt and De’longhi Perfetto campaign explores the art of coffee

Publicis

Advertising Creative Featured Marketing Media The WorkDec 9, 2025

Publicis Groupe: New Year. New Century. New Wishes.

Mona Kattan Kayali

Advertising Creative Digital Featured Marketing Media The WorkDec 9, 2025

KAYALI blends humour, nostalgia in creator-led Musk | 12 comeback campaign

Advertising Creative Featured Marketing Social Media The WorkDec 8, 2025

Shantelle Nagarajan

KFC turns flavour into talking points with ‘Taste Rules’

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