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From left, Maitha Al Suwaidi, CEO of Strategy and Media Policies Sector, UAE Media Council; Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council (standing); and Mike Alnaji, CEO, Imfluence. ink an MoU for the Visitors Advertiser Permit

UAE Media Council, Imfluence ink MoU to oversee Visitors Advertiser Permits

Pixel Artworks appointed Marta Marinho as Creative Director for the Middle East, to further strengthen the company’s immersive experience.

Pixel Artworks appoints new creative director

Careem, the region’s leading ‘Everything App’, has chosen House of Comms as its agency in the UAE and KSA.

House of Comms announces new client win

BKRY’s latest collab with Dolce & Gabbana at Alserkal Avenue brought Italian nostalgia filtered through Dubai’s café culture.

Inside BKRY’s collaboration with Dolce & Gabbana

Havas Media’s David Do Rosario shares why MENA brands need to redefine automation as a strategic ally, not a shortcut.

Digital Essays 2025: Automation without blindfolds – how marketers can reclaim strategic control

Sports marketing

Sports marketing: Winning hearts with authentic partnerships

Publicis

Publicis Groupe: New Year. New Century. New Wishes.

Catch Communications Injeel

Holcim UAE picks Catch Communications as comms partner

George Ripton, Founder, 13AM

Indy creative 13AM reaches 100 countries, eyes artist representation from all 195

THE WORK

Lay's campaign No Lay's No Game

‘No Lay’s, No Game’ video campaign featuring Saudi footballers builds on fan activations

The Unburied Casket

Advertising Creative Digital Featured Marketing Media The WorkJul 7, 2026

Women For Change, Edelman reveal rollout of Cannes Lions-winning The Unburied Casket

Novo Nordisk, weight loss, Live Lighter, Saatchi & Saatchi

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 7, 2026

Novo Nordisk, Lama Jouni, Saatchi & Saatchi reframe weight transformation conversation

Batroun Foot City

Featured The WorkJul 6, 2026

Batroun Foot City transforms a coastal city into a 39-day World Cup activation

SAVA Squad

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 3, 2026

Majid Al Futtaim’s SAVA reveals SAVA Squad to show dominance over category rivals

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