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Anup Oommen
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WPP Media MENA ranks #1 in total and net new business in Egypt: report

Anup Oommen
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WPP Media MENA ranked #1 across total new business and net new business, with $21.5m in client billings in Egypt, including seven new client wins valued at $16.7m and four retentions worth $9.4m.

Amer El Hajj, Chief Executive Officer of WPP Media MENA on total new businessAmer El Hajj, Chief Executive Officer of WPP Media MENA

Further to news, earlier this week, on top media groups and agencies in the GCC region ranked by new business, which highlights total new business in client billings and net new business, the COMVergence New Business report has revealed the rankings for Egypt specifically.

In total new business, which includes retention client billings, viewed by media group in Egypt, WPP Media MENA ranked #1 with $21.5m in client billings in Egypt, including seven new client wins valued at $16.7m and four retentions worth $9.4 million.

Dentsu MENA ranked #2 in terms of total business by media group in Egypt, with retentions worth $16.4m led by a major retention win of Vodafone.

Publicis Media Middle


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Tags:Abdalla ElAbdAmer el Hajjclient billingsclient winsCOMVergence New Business ReportDentsuDentsu MENAEgyptnet new businessnew client winsOmnicom Media MENAPublicis Media Middle Eastretentionstotal new businessWPP MediaWPP Media MENA
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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