FeaturedThe Work

Landor creates a brand fit for MBC’S Shahid

The brief was to establish Shahid as the regional leader in on-demand Arabic digital video entertainment

Landor, a global leader in brand consulting and design, has created a new look and feel for Shahid, the streaming platform of MBC GROUP, the largest multi-media company in the Middle East & North Africa. The brief was to support the digital trailblazer create a revitalised look that would retain relevance and purpose amongst target audiences across the region with an adaptive visual language, helping establish Shahid as the regional leader in on-demand Arabic digital video entertainment.

Unveiled last month in Dubai, the new brand perfectly captures Shahid’s roots in the Arab region, whilst incorporating new elements to appeal to a younger audience, supporting the company’s continued gro


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Comments

");