From left: Johny Saad, Commercial Director, MiQ; Saadeddine Nahas, Head of Product & Partnerships, dentsu, share insights on YouTube advertising in the region.
Do you think YouTube is an essential advertising channel?
JS: YouTube is the biggest video platform; it ranks higher than platforms in terms of number of active users both in the UAE and Saudi Arabia. So with such a huge reach, there is no doubt that YouTube is an essential advertising channel. Its diverse content library and advanced targeting options allow advertisers to reach specific audiences based on demographics, interests and viewing habits. Not to me
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