Is the pitching process a fair reflection of the client-agency working relationship?

In line with the theme for Campaign Middle East’s latest edition, this month’s industry forum involves one of the most spoken-about topics in the media, marketing, advertising and communications industry: pitching.  While not about the topic itself, the question for this month inspects if the pitching process really reflects the client-agency relationships afterwards.

We posed the following question to industry experts: Is the current pitching process within the Middle East brand and marketing landscape a fair reflection of the client-agency working relationship that follows?

And here’s what they all had to say. (Hint. Most of them lean towards one way over the other).

Joanna