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posted on May. 06, 2026 at 9:20 amMay 6, 2026

Media World Group appoints Charbel El Asmar as Group CEO

posted on May. 06, 2026 at 9:20 amMay 6, 2026

Charbel El Asmar was previously Group Chief Revenue Officer at Media World Group, highlighting an internal promotion that underscores confidence in his leadership and impact.

Charbel El Asmar, Group CEO, Media World Group

Charbel El Asmar, Group CEO, Media World Group

Media World Group has appointed Charbel El Asmar as its new Group Chief Executive Officer, effective 1 May 2026, following his tenure as Group Chief Revenue Officer.

The internal promotion reflects the Group’s confidence in El Asmar’s leadership and the impact he has already delivered in driving commercial performance, strengthening agency relationships, and bringing greater structure and discipline to the business.

El Asmar brings extensive experience in media and commercial leadership, with a strong track record in revenue growth, strategic partnerships, and operational execution.

His appointment comes at a time when Media World Group is positioning itself for a more performance-led p

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Tags:agency relationships appointments Charbel El Asmar commercial performance Group CEO Media World Group

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.