GE took over the entire Dec. 6. print edition of The New York Times. (Photo credit: GE)
As new platforms and trends relentlessly emerge, brands feel constant pressure to try the next buzziest thing – whether that’s launching in the metaverse or learning more about Web3.
But despite the pace of digital innovation, print remains a powerful medium for communicating big ideas.
On Dec. 6, GE took over the entire The New York Times print edition to communicate and promote its split into three separate companies: GE Healthcare, GE Vernova and GE Aerospace.
Created with agency Giant Spoon and T Brand Studio, the campaign centered on the theme of ‘focus.’ It featured interactive exper
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