In a saturated market where big players have been competing for a while, Interesting Times in partnership with Red Bull Mobile has launched Gigacoin.
For Red Bull Mobile to cut their way in, they had to do what they do best and that is to be unusual, as usual.
They turned data into a currency by creating the world’s first telco currency in Saudi Arabia and called it the Gigacoin. In the world of Red Bull Mobile, data is a currency and it never expires.
When users buy data bundles, they are purchasing Gigacoins where 1 Gigacoin can be used as 1 GB or as a currency in exchange for benefits and experiences that money just can’t buy.
It gives users exclusive access to the world of Red Bull, including exciting events, meet and greets with your favorite athletes, prizes and merchandise, telco add ons and benefits, and more.
To tell the story of the Gigacoin and set the right tone for the youth to understand and appreciate it, Interesting Times and Red Bull Mobile partnered with an upcoming female Saudi rapper.
The campaign became the hype of social media platforms, conversations, partnerships and hashtag challenges.
Interesting Times and Red Bull Mobile made it a point to be wherever the youth are and Gigacoin became the youth’s currency of choice.
Red Bull Mobile turned data into a currency and unlocked an unusual world in Saudi Arabia, by creating a fun and memorable mobile campaign.
It isn’t just about making users buy a product but about getting them to discover, experience and enjoy an unusual way of life.
