KSA-based conglomerate Maz Holding and dubai-based digital agency Nexa have announced their partnership towards the creation of new agency, Maz Nexa.
The newly created agency will offer a range of services including building digital strategy for brands and help companies embed technologies across their businesses with the use of tools such as CRM, Marketing, Sales and Operations platform HubSpot.
Its services also include search and performance marketing, social media marketing, content marketing, web design and development and a host of Web3 services encompassing NFTs and Blockchain technology.
Through the partnership with Nexa, Maz Holding aims to expand its presence in the digital marketing industry.
The collaboration aims to “revolutionise” the digital marketing landscape in the Kingdom of Saudi Arabia.
Nexa has also been responsible for marketing the holding group’s businesses and brands across manufacturing, energy, real estate, retail, IT, financial services, and healthcare sectors.
“After enlisting the expertise of Nexa in 2019 to advise us on enhancing and leveraging our digital marketing presence for specific retail businesses and brands within Maz Holding, we were astounded by the exceptional performance improvements and exponential sales growth we witnessed.
“As a result, we made the choice to entrust Nexa with the end-to-end management of all our marketing activities, encompassing all companies within our Group,” said Eng. Abdulsalam Al-Mazro, Founder and Chairman of Maz Holding.
“The enriching and transformative journey within our Group led us to forge a strong partnership with Nexa, elevating our relationship as a client to a strategic partner for success, offering our combined DNA for excellence and growth to all companies and public sector agencies within the Kingdom.
“There is no greater testimony than converting a satisfied client into a strategic business partner,” said Amit Vyas, CEO of Nexa.
“The merging of two industry leaders will enable us to unlock new levels of success and to transform the way businesses harness the power of digital marketing in the Middle East.
“By combining over half a century of experience and industry knowledge, and vast resources from both Maz Holding and Nexa, the newly formed company is poised to provide innovative solutions that drive measurable results for its clients.”