Industry snapshot: Stuart Mackay, Reprise MENA

Stuart Mackay, General Manager, Reprise MENA

What have been the biggest long-term changes to the market over the last year?
The changes to our particular market proposition have actually been mostly positive this year. If anything, Covid has sped up the adoption of technology and has driven organizations to need to understand their data and how to leverage it through technology more effectively.
What changes do you see coming in 2021?
There will continue through 2021 to be a rapid shift toward interacting with customers through digital channels. Social media will become a prime channel for purchase. I also expect to see an increasing use of advanced technologies (ML & AI) and data science techniques being used in marketing decisi

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