Rabieh Adnan, Managing director of Contour Media
Has the pandemic fundamentally changed OOH?
If we go back to 2020 I would say yes, the pandemic changed OOH, but 2021 proved that OOH will always be the strongest platform to create awareness and the pandemic proved it. Even the online retailers needed outdoor advertising to create brand awareness.
Where should OOH sit in the marketing funnel?
There are several benefits as to why advertisers should leverage OOH. It’s the strongest branding platform; it’s an impactful way to drive a creative message; and it’s one of the last remaining unavoidable advertising tac
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