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The ABG & IAB GCC to host the launch of the Trustworthy Accountability Group (TAG) in the GCC

The ABG and the Interactive Advertising Bureau (IAB) are partnering with the Trustworthy Accountability Group (TAG) to promote TAG’s launch in the GCC. Join the webinar on November 17, 4 – 5 PM UAE time.

For agencies, publishers and media owners, TAG’s standards will help foster greater trust and transparency and create a more brand-safe environment for advertisers.

The webinar has industry experts highlighting the importance of standards in fostering a cleaner, transparent and more responsible digital advertising supply chain.

The panellists include:

Michel Malkoun, Chief Growth Officer, Choueiri Group
Elda Choucair, CEO, Omnicom Media Group
Rohit Batra, Senior D


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