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Horizon FCB & Fine Hygienic raise awareness about Environmental Impact of Disposable Masks

Are disposable masks harmful?

It all started with a question from the creator of the Fine Guard Reusable Protective Mask, asking, “Did you know disposable face masks don’t degrade?”. This was the brief that ignited Horizon FCB Dubai to create a campaign to say, yes, we are all concerned about protecting ourselves from COVID-19, but we are forgetting to protect our planet

When COVID-19 struck, Fine Hygienic Holding used its skills at making hygiene products to create the first reusable and washable mask that is clinically proven to kill the Coronavirus. Because, while we need to wear masks, every day hundreds of thousands of non-recyclable masks are being disposed of around the world,


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