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Home Box transforms domestic workers’ ‘Hidden Room’ with Leo Burnett

Expat domestic workers are employed in many homes in the Middle East, but it is a segment that the home furniture and furnishing category, in general, has always left out.

To understand the living spaces of domestic workers, furniture retailer Home Box asked 329 domestic workers about their favourite places in the homes they work in. Out of all the places they spoke about, one space remained unmentioned, hidden from view: their own room.

This insight inspires ‘The Hidden Room’, a short film by Leo Burnett Dubai about four women – Wasanti, Melat, Queenie and Resha. Like many domestic workers, they have come to the Middle East from all over the world, and are living away from the

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