HOKA ONE ONE, a division of Deckers Brands (NYSE: DECK), has announced the appointment of FCB as its first-ever global creative agency of record following a competitive review. FCB WEST, the network’s nimble creative boutique in San Francisco, will serve as the global lead office and will tap into FCB’s network of offices around the world.
Founded in 2009, HOKA is one of the fastest-growing performance footwear and apparel brands, committed to innovation and design to create positive change. The appointment of FCB signals the next expansion chapter in HOKA’s incredible growth story that saw a 62 per cent year-over-year sales growth through the pandemic.
“As we set our sights on $1B and beyond, it’s the right time to hire HOKA’s first strategic AOR. With a brand as special as HOKA, it was important that we find the rig
