Hill+Knowlton Strategies (H+K) has been appointed as Bayer Consumer Health’s PR agency in Egypt to drive awareness towards critical health conditions in the country.
Led from the H+K Cairo offices, the team will help develop Bayer Consumer Health’s communications strategy to focus on supporting the national health agenda of Egypt through media and influencer engagements and relationship-building activities such as local partnerships and brand activations.
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Sami Joost, Head of Communications, Public Affairs & Sustainability, Bayer Middle East said, “Through our collaboration with H+K, we are looking forward to working with a strategic partner to help us manage our corporate reputation, as well as our leadership in healthcare and innovation in the Egyptian market.”
“We are delighted to be partnering with Bayer,” said May Sadek, Deputy General Manager, H+K Egypt. “We look forward to work with Bayer to increase their impact on and contribution to the Egyptian market, as a life science company with more than 150-year history that advances lives and contributes to finding solutions to some of the major challenges of our time.”