Group M has collaborated with Amazon Ads to introduce creator-led shoppable content for its clients.
Developed by The Goat Agency, Group M clients across EssenceMediacom, Wavemaker, Mindshare and MSix & Partners will be able to place sponsored creator content on sites within Amazon’s demand-side platform.
Amazon DSP allows clients to place programmatic ads on Amazon’s site itself and across a range of different websites.
As well as placing ads on Amazon’s site, clients can also buy an ‘above the fold Amazon.com ad placement, which will be exclusive to Group M and Goat clients.
Samantha Bukowski, global head of commerce at Group M Nexus, called the development an important step whic
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
