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GMC Arabia and FP7 McCann launch Legacy of Verse GMC Yukon campaign

GMC Arabia and FP7 McCann are proud to introduce Legacy of Verse, a breathtaking new film that launches the All-New GMC Yukon in the Middle East. This cinematic debut highlights the bold design and powerful capability of the vehicle in a captivating blend of sights and sounds.

The Yukon’s devotees are so inspired by its power and luxury that some have taken to writing odes in the style of Classical Arabic Poetry. Those words became the unifying idea of the campaign.
Kelly MacDonald, chief marketing officer of General Motors Middle East, says: “The Legacy of Verse announces our all-new GMC Yukon. Celebrating GMC’s rich Arab culture and heritage, I’m delighted and proud of the


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