The COVID-19 crisis escalated across KSA in March 2020 starting with the first diagnosis on the 3rd March leading to closure of malls, restaurants, and prayer at mosques on the 15th and declaration of a curfew on the 23rd March.
GfK conducted the Consumer Pulse study for a deeper understanding of current and future consumer behaviours, lifestyles, and moods across 30 markets globally, including Saudi Arabia. Polling between 500 to 1000 consumers from each market, bi-weekly, the findings of the GfK study cover areas such as spending habits, media and product consumption and travel and mobility trends.
“Consumers around the world are facing unprecedented challenges as the COVID-19 crisis co
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