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Anup Oommen
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Fusion5 continues to expand team with a performance-focused planning appointment

Anup Oommen
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The appointment of Alice Piselli as Planning Manager reinforces Fusion5's commitment to building its performance capability at a time when the right investment in people matters most.

Alice Piselli, Planning Manager, Fusion5Alice Piselli, Planning Manager, Fusion5

Fusion5 has appointed Alice Piselli as Planning Manager with a dedicated focus on performance, a reflection of the agency’s ongoing commitment to strengthening its team and its offering, while navigating a consistently-evolving market landscape.

Piselli steps into the role bringing five years of specialist expertise in pay per click (PPC) advertising and paid social, having built her experience across leading performance agencies as well as in a project advisory capacity.

She has managed global clients across European and Middle Eastern markets, with a particular focus on travel, hospitality, and food and beverage (F&B).

Her experience brings a data-driven, analytically rigorous approach that aligns closely with Fusion5’s performance-first positioning.

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Johnny Khazzoum, Managing Partner, Fusion5, said, “We continue to believe that investing in the right people is what allows an agency to stay consistent and keep delivering. We have full confidence that Alice will bring a depth of performance expertise that genuinely strengthens what we can offer our clients.”

The appointment comes at a moment when thoughtful investment in talent remains one of the clearest ways an agency can demonstrate confidence – in its people, its clients, and its direction.

Voicing her excitement about joining the agency, Piselli said, “Joining Fusion5 means being part of an agency where investing in people, talent, and growth remains at the core. I’m excited to bring my performance background into a planning role that allows for a broader strategic perspective and the chance to make a meaningful impact across clients and the business.”

The appointment builds on a period of sustained momentum for Fusion5, which recently earned both Performance Marketing Agency of the Year and back-to-back Independent Media Agency of the Year awards at the Campaign Middle East Awards, while continuing to grow its client portfolio across local and regional markets.

Tags:Alice PiselliappointmentsF&BFusion5growthhospitalityJohnny Khazzoumpay per clickpeoplePerformanceperformance agenciesPlanning Managerproject advisorytalenttalent acquisitionTravel
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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