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Anup Oommen
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Almarai Frontliners on Fortnite connects with growing gaming community in KSA

Anup Oommen
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Almarai Frontliners was primarily rolled out on Fortnite, through digital and gaming-first channels, livestreams, social content and in-game ecosystems in collaboration with Webedia Arabia.

Almarai Frontliners

Almarai has revealed details about its Almarai Frontliners campaign on Fortnite, which connected with younger generations and the rapidly growing gaming community in Saudi Arabia through a platform and experience that naturally fit within their daily digital behaviours and quest for entertainment.

The initiative also aligned with Almarai’s broader ambition to remain culturally relevant by embracing modern consumer trends and engaging audiences on platforms where they are already highly active and emotionally invested.

Rather than relying on traditional advertising formats, Almarai decided to build Almarai Frontliners, an immersive branded experience that integrates natively within gam


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Tags:AdvertisingalmaraiAlmarai FrontlinersBrand experienceconsumer trendsdigital behavioursentertainmentesportsFortnitegaminggaming campaignGaming cultureGen Zimmersive experiencesmarketingSaudi ArabiaSaudi gaming communityyounger generations
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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