Fusion5 appoints Abdulelah Al-Nahari as director of business development for Saudi Arabia

As director of business development, Al-Nahari will steer the diversified media solutions for Fusion5's growth in Saudi Arabia in line with the digital-first vision of the kingdom.

Project management expert, customer relations leader, and digital strategist Abdulelah Al-Nahari has been appointed as the director of business development of Fusion5, a diversified media agency that delivers impact through media disruption.

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A Saudi national, Al-Nahari will drive internal and external strategy development for the agency, closely aligned with the digital-first vision of the Saudi Arabian leadership to bring transformational growth. His deep industry knowledge, multi-sectoral experience, and strategic digital insight will serve as a growth catalyst for the agency, which has built a strong presence in the UAE following a strategic rebrand.

Reputed as a bold, unconventional, competitive, insight-led and progressive agency, Fusion5 is expanding in Saudi Arabia through the new appointment, with Al-Nahari bringing close to a decade of experience in managing large-scale projects.

Elie Haber of Fusion 5, said: “Today, as Saudi Arabia embarks on an ambitious digital transformation drive to strengthen its competitiveness, it is important that we focus on a digital-first strategy for the media industry. Al-Nahari brings the right bandwidth – of multisectoral experience, digital thinking and strategic consultancy – to achieve our expansion goals in the Kingdom.

Al-Nahari added: “It is an honour to be part of one of the truly disruptive media agencies in the region that has now made its ambitious entry to the Kingdom. From the Giga Projects that are ongoing to the Vision Realization Plans to meet the goals of Saudi Vision 2030, we see an enormous shift to digitalization that must be leveraged effectively. Fusion 5 brings unmatched expertise in media planning and buying that will enable us to gain market share by providing our clients innovative strategies that will help them achieve exceptional value. We are an agency fit for the future and we are bringing the best-in-class digital insights to the media business in the Kingdom.”

Having proved his expertise and versatility over the past years, Al-Nahari has in-depth knowledge of the Saudi market and the government’s vision through his experience of working on mega-projects. He brings experience in overseeing large projects through his work at the Ministry of Investment, where he led the Invest Saudi brand as well as the Value-Added Services for Foreign Investors project.

He started his career at Samba Bank and then as Customer Relations Manager at Riyadh Bank, where he was promoted to Community Communications Manager. He then joined Hwadi Group as a Senior Project Manager.