Everyone loves creatives, the ones who can turn a dry brief into an original and impactful campaign. Historically they are seen as the ‘marketing superpowers’, basking in the glory on awards nights.
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But does the industry love creatives? A Clients and Creativity study from the WFA, which surveyed 640 senior client-side marketers across 34 markets, found less than a third (28 per cent) regard creatives as critical t
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Tags:2022ABGAdvertisingAdvertising Business Groupaward winning creativityBassel KakishCEO at FP7 McCannCEO of Omnicom Media Group MENACEO of Publicis GroupeClientcreativityDentsu Creative MENAElda ChoucairMENAMiddle EastMiddle East & TurkeyNov 2022Regional Managing DirectorTarek MiknasVice Chair of the ABGZiad Ghorayeb
