Jad El Rabahi, Manager Director, Impact BBDO – UAE on the evolving role of account managers.
Once upon a time, account managers were the kings and queens of advertising. In the Mad Men era, they orchestrated every piece of a campaign—strategy, creativity, production, media, and PR—into a seamless, culture-shaping narrative. They weren’t just managers; they were visionaries who understood their client’s business deeply, anticipated needs before they arose, and ensured every moving part came together flawlessly.
But somewhere along the way, the role got smaller. The rise of specialisation fractured agencies int
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