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Fork Media launches AI-based ContextAd technology

India-based media tech company Fork Media Group has announced the launch of ContextAd, which will be targeting the GCC market and which the company describes as “a programmatic platform to enable marketers adopt a holistic approach towards digital advertising”.

It says that, having delivered over 1000+ brand campaigns through the managed service route, the programmatic platform of ContextAds is an advancement to the digital advertising offering of Fork Media Group. ContextAds enables brands to take a well-informed ad decision through its AI/ML backed platforms while helping marketers establish a stronger brand connect. Through this platform, brands get granular details like sentiments, e


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