Leo Burnett Dubai’s work for UAE telco du has won a D&AD yellow Pencil in film direction. Director Ali Ali discusses the win
There is something about that yellow Pencil. Cannes has its Lion, The Clios have their Greek goddess statuette, the New York Festivals have their brilliant towering statue, the ADC has Cubes, and there are those incredibly ugly crystal boxes you get at the MENA Cristals. But when it comes to awards, the yellow Pencil is, well, quite momentous.
It is possibly the most coveted of award statues. And not because of how scarce they are – the jury can give out as little as two or three yellow Pencils in film per year – but also because of the incredib
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