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The Work

Etisalat – Deal of the Day

A new TVC for Etisalat by Impact BBDO has launched across the UAE. Targeting pre-paid subscribers, the commercial uses mafia hitmen and humour to announce the launch of the new ‘Deal of the Day’ service. All pre-paid subscribers are now offered a new deal every day that is customised to their usage habits.

Project Deal of the Day

Client Etisalat UAE

Agency Impact BBDO

Business director Irfan Fatmi

Creative director Jihad El Khoury

Account manager Nada Assaf

Director Ali Ali

DOP Yves Sehnaoui

Production house Dejavu

Producer Manasvi Gosalia

Editor Amr Rabei

Art director Nathalie Harb


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