While most airlines talk about destinations. flynas chose to reinvent the journey itself. With its latest ‘Find My View’ campaign, Saudi Arabia’s leading low-cost carrier is giving passengers the power to choose more than a seat number. They can now choose their view, powered by AI.
Created in partnership with VML Riyadh, ‘Find My View’ is the world’s first intelligent, AI-driven seat selector that lets every passenger choose their preferred view before they fly.
Think cloud hugging mountains, coastline flyovers, golden hour skylines and world-famous landmarks, which were once reserved for a lucky few with a window view – this has now been democratised with ‘Find My View’.
Opening the spectacle to everyone, the campaign leaves nothing to chance, instead turning flights into a front row ticket to the sky. In short, ‘Find My View’ is an innovative experience that lets people choose their seat based on the view they love.
“‘Find My View’ completely redefines what it means to choose a seat on a plane,” said Yara AlMashharawi, Head of Marketing and Branding, flynas. “Instead of hoping you picked the right side of the aircraft, you deliberately choose the view you want, powered by AI. For a low-cost carrier to give passengers that level of control, personalisation and in‑flight spectacle is a radical shift.”
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Objectives and impact of the flynas ‘Find My View’ campaign
The mandate of the campaign was to redefine the low-cost carrier narrative by moving flynas beyond price-led competition and into a more meaningful value space anchored in its ‘taking you further’ promise.
Operating in a market where elevated travel experiences have shaped consumer expectations, the challenge was to win as a value-led brand without defaulting to discounting.
Success meant resisting the race to the bottom and instead outthinking the category, delivering a differentiated journey experience that added meaning, aspiration, and perceived value beyond the fare.
Behind the scenes, advanced machine learning and predictive AI models were used to analyse flynas flight paths across its network, which identified the most iconic scenes visible from each side of the plane. Landmarks, coastlines, mountain ranges, sunrises and sunsets were all calculated using flight time, direction and weather conditions.
For passengers, the experience remained seamless and intuitive. Passengers were invited to decide not only where they want to sit but what they want to see. Travellers browsed authentic photos captured by previous passengers from specific routers, creating a living gallery of real views and real moments.
“The ambition was to turn a functional choice into an emotional one by combining data, AI technology and creativity in a way that reimagines the humble seat map,” said Firas Ghannam, Executive Creative Director, VML Riyadh. “‘Find My View’ proves that innovation in travel is not only about speed and efficiency, but also about designing moments worth capturing and sharing.”
The storytelling continues after take-off. As the landscape shifts outside, phones rise inside, turning window seats into the most coveted spot on board. Journeys that once meant experiences do not need a premium price tag and that a low-cost airline can still deliver moments that feel truly special.
Campaign rollout and success
Client: flynas
