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Wang Bing, Head of Marketing, Xiaomi Middle East on premium brands

Podcast: Xiaomi’s Wang Bing on building value-based premium in the Middle East

Primark

Primark reveals launch campaign that led to 400,000 units sold on opening weekend

Ben Sadek, Lead for Sports and Entertainment Partnerships — Middle East, The Coca-Cola Company

Podcast: Coca-Cola’s Ben Sadek on brand experiences that move people and partnering with the FIFA World Cup 2026

Fnp.ae

‘Create Your Own Rom-Com Moment’: Fnp.ae reveals strategy behind Valentine’s campaign

VML Riyadh flynas Find My View campaign

flynas ‘Find My View’ turns window seats into ‘world’s best show’

talabat

Find Your Tarek: talabat #GetTarekToGoPro shows how it delivers value in daily life

Abercrombie & Fitch picks Brazen MENA as PR agency for GCC comms

Jashanmal Group Back-to-School campaign

Jashanmal Group unveils Back-to-School campaign with rewards worth AED150,000

BabyJoy places family at the centre of Father’s Day campaign in Saudi Arabia

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THE WORK

CALIN Campaign

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2026

Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

Ariel

Digital Featured Social The WorkJun 1, 2026

Ariel taps into the emotional load behind everyday household moments

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkMay 26, 2026

Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map

Saudi Arabia adidas Backyard Legends campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkMay 25, 2026

adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026

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