UK-based e-commerce agency, B2 Agency has opened a Dubai office, marking its expansion into the Middle East. The move coincides with the agency’s appointment as a Shopify Premier Partner, one of only 15 agencies in the UK to hold the status – and the first with a presence in the UAE.
The office is led by Bruce Mead, CTO at B2 Agency, who has relocated to Dubai to oversee regional growth and delivery. The expansion was driven by sustained demand from existing clients operating in the Middle East, alongside a growing pipeline of regional brands looking for deep Shopify Plus expertise across development and performance marketing. Dubai also gives the agency stronger proximity to global brands using the region as a commercial hub.
Bruce Mead, CTO, B2 Agency says “Being on the ground makes a real difference. It allows us to work closer with clients, partners, and Shopify directly, and to build solutions that reflect the pace and complexity of the region. This is a long-term investment, not a satellite office.”
James Hyett, CEO, Casus Group says, “Dubai has become a serious centre for ambitious commerce brands. This move allows us to support clients locally, while bringing the same senior-led, technically strong approach that B2 is known for in the UK and Europe.”
B2 Agency now has offices in Leeds, London, and Dubai.
