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Anup Oommen
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Ford MENA’s Marketing Director reveals strategic rollout of new brand platform

Anup Oommen
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Campaign Middle East spoke to Andrew Gregory, Marketing Director, Ford MENA about the strategic thinking behind 'Ready. Set. Ford'; how the new brand platform reflects the brand's evolving regional marketing approach; what the new identity means for customers in the MENA region and more.

Ford MENA recently rolled out its new brand platform ‘Ready. Set. Ford.’ (RSF), marking a significant evolution in Ford’s brand identity.

Going far beyond a tagline, the new brand platform was intended to position the brand as an ‘enabler of every journey’ both on the road and in life.

Campaign Middle East spoke to Andrew Gregory, Marketing Director, Ford MENA about the strategic thinking behind Ready Set Ford; how the new brand platform reflects the brand’s evolving regional marketing approach; what the new identity means for customers in the MENA region and more.

“‘Ready. Set. Ford.’ is a step forward in how Ford shows up globally. It’s not just a line – it’s a platform built aro


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Tags:adventureAdvertisingAndrew GregoryauthenticityBrandbrand goalsbrand healthbrand identitybrand platformbuildbusiness impactcampaign effectivenesscampaign platformclaritycreative expressionCRMdigital platformsdisciplineExpressionFordFord MENAmarketingOOHorganicpaid socialpeopleproductReady Set Fordretail touchpointssimplicitystorytellingStrategythrilltypography
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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