Face to Face has won the creative communications account for Dutch dairy co-operative FrieslandCampina’s Rainbow brand.
The appointment was made following a competitive pitch and covers all of the brand’s marketing and communications for the Middle East, as well as creative communication for some of FrieslandCampina’s other brands in the region.
Rainbow is a well-known brand in the Middle East, and the win is a significant one for Face to Face, a Dubai-based independent agency.
R. Murali Rao, regional marketing manager at FrieslandCampina, said: “We were looking for a marketing and communications partner to support our plans and help drive awareness of Rainbow across the region with creative flair. Face to Face showed great passion and commitment and a truly integrated approach to communication that will be fully embraced as we build upon the successes of FrieslandCampina and Rainbow in the region.”
Christopher Bell, chief executive and managing partner at Face to Face, added: “This is a wonderful account for us to win and follows a successful year in which the agency has gone from strength to strength. We look forward to working with FrieslandCampina to bring fresh ideas to its marketing strategy and to further heighten Rainbow’s brand presence across the region.”
Rainbow offers a range of dairy products in the Middle-East, including evaporated milk, milk powder, coffee creamer and sweetened condensed milk.