e& (formerly known as Etisalat Group) unveiled “etisalat by e&” as the new brand identity for Etisalat UAE in line with the Group’s recent positioning as the global technology and investment conglomerate that digitally empowers societies.
The brand evolution comes at a time when the Group continues to accelerate its digitalisation leadership in line with its objectives for exploring new geographies and adjacencies and pursuing strategic partnerships and acquisitions.
Etisalat UAE has been a key enabler of the Group’s business growth, enabling the UAE’s Fiber Household Penetration leadership since 2016, maintaining market leadership in the UAE, constantly ranking as one of th
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