By Janira Hernandez, Head of MEA, Ad-Lib Digital
Etihad Airways, the national airline of the UAE, and Ad-lib.io, the next-generation creative management platform (CMP), have partnered to advance Etihad’s digital advertising capabilities to the next level by leveraging Ad-lib.io’s leading platform for digital-savvy brand marketers. Following a rigorous RFP process, Ad-lib.io’s platform was selected to deliver a user-friendly interface, simple scalability and transparent workflow that would enable teams to collaborate on automated ad production across display, social, and video. The partnership supports Etihad’s mission of digital transformation through advanced capabilities for dynamic cre
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