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New World Manifesto, by Starcom’s Racha Makarem

Starcom CEO Racha Makarem offers a guide to looking back on 2021 and forward to 2022.

It’s incredible to think that we are a few short weeks away from wrapping up this year and starting another. As is common practice for many of us at this time of year, it’s an opportunity to introspect and reflect on the past 12 months, as well as to start anticipating where we are heading for in the new year.
As businesses, we are always trying to predict ahead, especially in an industry like ours that can be so volatile. So perhaps this year predicting where we are heading is not going to be the biggest challenge, but rather the implications our predictions and actions will have on communities, businesses, culture and the future of growth.
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