We’ve entered an era of increasingly aware consumers. Customers know when they’re trading in their personal data for expectations of convenience, better experiences, and personalised touchpoints with brands. They have made their demands clear: to offer brand loyalty in return for services that mirror their eco conscious conscience, or to commit to being repeat customers, create user-generated content, develop positive feedback loops, and become ambassadors for brands that are ethical, honest, inclusive and not intrusive.
Asmaa Quorrich, CEO, Founder, Think/Big Consulting
Speaking in an exclusive conversation with
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