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Binance Ramadan

Binance brings crypto to the backgammon board this Ramadan

Top 20 Movers and Shakers

The Annual: Top 20 Movers and Shakers of 2024

Ethical Marketing Sustainability

Ethical marketing: A ‘hook’ or a ‘good look’?

Campaign Middle East ‘solves for sustainability’, shares OOH Guide 2025

Audi Middle East

Audi Middle East appoints The Romans as PR partner

The Romans Wynn Resort Al Marjan Island Ras Al Khaimah

The Romans wins PR, events, activations pitch for RAK’s Wynn Resort

From left, Kassandra Panagiotopoulos, Head of Strategy, The Romans and Bana Khalaf, Communications Manager, MENAP, Binance.

The Romans wins MENA PR brief for Binance

Behavioural changes: An important PR metric

creatives boardroom leadership

Should we kick creatives out of leadership and the boardroom?

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THE WORK

The Red Sea We've Saved a Place for You campaign

The Red Sea ‘saves a place for you’, highlighting the pulse of people in paradise

Miral Campaign Joy

Advertising Creative Digital Featured Marketing Media The WorkMay 16, 2025

Community-inspired Campaign Joy shows memorable moments at Miral

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 15, 2025

Video: Hans Zimmer score brings VOX Cinemas’ tribute to customers alive

Advertising Creative Digital Featured Marketing Media The WorkMay 15, 2025

Zespri ‘Jam Packed’ campaign proves nutritional value, drives purchase intent

$du Unstoppable Network campaign TBWA\Raad$

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 14, 2025

du campaign: 12 creators. 1 phone. 48-hour non-stop livestream. 1 world record.

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Industry Snapshot: Beyond the Middle East marketing playbook

May 9, 2025

CMO Round Table: Marketers call for collab on education, trust and change management

May 13, 2025

eToro reveals TVC, YouTube, CTV, OOH ads created by Google DeepMind’s Veo 2

May 12, 2025

ASICS picks dog influencer Felix the Samoyed as ambassador

May 13, 2025

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