Nestlé dropped their first-ever NFTs (Non-Fungible Tokens) on Opensea.io to commemorate the launch of the TRIX Breakfast Cereal in the Middle East & North Africa (MENA), a heritage brand that sparks fun and sweet childhood memories for its consumers. Titled “The TRIX Globe”, the exclusive and limited-edition NFT series is available for bidding until 13 May 2022, with 100 per cent of the bid proceeds going to the Emirates Red Crescent. The unique digital collectable features the iconic TRIX Rabbit along with Dubai’s iconic Burj Khalifa and the Dubai Museum of the Futu
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