Emirates has partnered with the Beirut Basketball Club as its official airline and jersey sponsor for the next three seasons. The deal shows the airline’s long-standing commitment to supporting basketball in Lebanon.
Tamador Kouatly, Regional Manager Levant for Emirates Airline said: “We look forward to what will be an exciting time for the team, as it heads abroad to play in a number of regional and international tournaments, as well as the start of its season, as they proudly wear their ‘Emirates Fly Better’ emblazoned jerseys.
“We also aim to jointly inspire young people at the club to realise their full potential and support their journey.
“Emirates has a long history of sponsoring basketball, starting with the UAE and Lebanese Basketball Associations and Clubs, and we’re ready to work side-by-side with the team and its players to help boost the sport of basketball in the region, and support grassroots activities to grow the prospects of young, talented athletes.”
As part of its agreement, the airline will receive numerous sponsorship rights including the placement of its signature ‘Emirates Fly Better’ logo on the player jerseys, digital and static court branding at all of the men’s and women’s matches.
As well as, TV and broadcast exposure, digital and social media activation rights on the club’s platforms, player access, as well as game ticket allocation for each match.
Nadim Hakim, Beirut Basketball Club President, said: “It is a great honour for a Lebanese club to partner with a global leader in sports like Emirates, and their support demonstrates our shared objective of positively impacting the communities we serve, and providing opportunities for talented youth to fulfil their potential.”
The club will participate in several local and regional leagues and tournaments, with the men’s team playing in the Lebanese Basketball League, the Lebanese Cup, the Arab Championship, and the Dubai International Tournament.
The airline will support the U-18 and academy teams, by helping the club cultivate a new generation of players.
Emirates has been a supporter of basketball since 1991, when it partnered with the UAE Basketball Association as sponsor and official airline.
The airline has also been a sponsor of the Dubai International Basketball Championship for close to 30 years, as well as the staging of the FIBA World Championship in the UAE in 2014. They have also sponsored numerous other clubs and events like:
- AC Milan
- Arsenal FC
- Real Madrid
- Rugby World Cup
- San Francisco Symphony
- Dubai Jazz Festival